基本情報/Basic Information

開講科目名 ／Course	総合講座（外国語学部共通科目）／JOINT LECTURE SERIES(COMPREHENSIVE COURSE OF LECTURES)
ナンバリングコード ／Numbering Code	10-1001
開講所属 ／Course Offered by	外国語学部／FOREIGN LANGUAGES
ターム・学期 ／Term・Semester	2026年度／2026 Academic Year　　秋学期／FALL SEMESTER
曜限 ／Day, Period	木5／Thu 5
開講区分 ／semester offered	秋学期／Fall
単位数 ／Credits	2.0
学年 ／Year	1,2,3,4
主担当教員 ／Main Instructor	木田　剛
遠隔授業科目 ／Online Course	－

担当教員情報/Instructor Information

教員名 ／Instructor	教員所属名 ／Affiliation
木田　剛	フランス語学科／FRENCH

授業の目的・内容 ／Course Objectives	[Project Practice in International Communication: Towards Strategic Storytelling] Different forms of organizations worldwide—national and local governments, private companies, and cultural or sporting event organizers—conduct PR activities to enhance their image and global presence. In this course, you will collaboratively explore these challenges, deepening your understanding through discussions and research. You will gain practical problem-solving experience in project management, focusing on specific issues based on your personal interests and career plans. This course explores links between international communication and (re-)branding, and strategic public relations (PR) and storytelling for global audiences. Students identify key challenges faced by governments, private companies, and event organizers, mainly focused on Japan but open to other countries, and develop feasible solutions through project-based work. Topics include narrative design for culture, cities/regions, and international events, cross-cultural messaging and audience analysis, media and digital strategies, crisis/reputation management, and ethical communication. Commercial products may be explored when they meet ESG/CSR criteria. Collaborative projects will be undertaken by small teams throughout the semester. Hopefully, students will produce a strategic PR proposal featuring clear, creative storytelling and actionable ideas to enhance international communication and global engagement.
授業の形式・方法と履修上の注意 ／Teaching method and Attention the course	The course format is PBL (Problem/Project-based learning). You advance one project with your team of about 3 students (number varying with the total number of enrollments) towards a solution under the guidance of the instructor and with the assistance of a generative AI, engaging in discussions about your selected theme. It is recommended to bring a laptop or a tablet to work comfortably with teammates for advancing your project. You give presentations twice: one intermediary and the other final, lasting from 10 to 15 minutes. These presentations serve as opportunities for you to receive feedback while observing other presentations to enhance your project, as well as to develop the ability to provide constructive feedback. If you have any questions or encounter obstacles, feel free to seek advice from the instructor in class or on MANABA (also available via email). ※Class conducted in both English and Japanese (but presentations, comments and reports only in English).
使用言語 ／Language used	日本語＋外国語/Japanese+foreign_language
採用している授業方法 ／Teaching methods used	プレゼンテーション/Presentation 、 グループワーク/Groupwork 、 実習/Practical_training 、 PBL（課題解決型学習）/Project-based-learning
事前・事後学修の内容 ／Before After Study	Before class, prepare your class participation by collecting examples, data, and other materials to share with your teammates (about 2 hours); afterward, summarize discussions and insights (about 2 hours), approximately 4 hours in total are expected to be spent. The durations mentioned here are rough estimates and not absolute figures.
テキスト1 ／Textbooks1	書籍名 ／Title No textbook because of PBL type course 著者 ／Author name 出版社 ／Publisher ISBN ／ISBN その他（任意） ／other
テキスト2 ／Textbooks2	書籍名 ／Title 著者 ／Author name 出版社 ／Publisher ISBN ／ISBN その他（任意） ／other
テキスト3 ／Textbooks3	書籍名 ／Title 著者 ／Author name 出版社 ／Publisher ISBN ／ISBN その他（任意） ／other
参考文献等1 ／References1	書籍名/ｻｲﾄ名 ／Title 著者 ／Author name 出版社/URL ／Publisher ISBN ／ISBN その他（任意） ／other
参考文献等2 ／References2	書籍名/ｻｲﾄ名 ／Title 著者 ／Author name 出版社/URL ／Publisher ISBN ／ISBN その他（任意） ／other
参考文献等3 ／References3	書籍名/ｻｲﾄ名 ／Title 著者 ／Author name 出版社/URL ／Publisher ISBN ／ISBN その他（任意） ／other
評価方法 ／Evaluation	Regular points: 40%, Presentation: 30%, Report: 30%. While presentation and report scores are shared within groups, regular points will vary among students. Further details will be provided at the first class session.
関連科目 ／Related Subjects	Seminar "Atelier KANSEI" (13653) PBL with open themes; Public Design I-II (20853/20854) PBL for PR text editing and video making; Media in French I-II (14207/14208), PR, marketing, branding, ESG/CSR
備考 ／Notes	Academic background of the instructor: Doctor in linguistics (multimodality, SLA), Master of Architecture (major in sustainability), 20-year experience of academic and professional fields in France.
到達目標 ／Learning Goal	学科の専門領域を越えた総合的な知識を修得し、国際的・学際的視野をもって分析し、自らの見解を提示できるようにする。
DPとの関連 ／Relation to DP	【19カリ・独】---------- ○:言語スキルと異文化理解 ○:ドイツ語運用能力 ○:英語運用能力 ○:言語・文学・思想研究に関する専門知識 ○:芸術・文化研究に関する専門知識 ○:現代社会・歴史に関する専門知識 ○:専門演習 【19カリ・英】---------- ○:国際教養と社会的責任 ○:英語の運用能力 ○:グローバル社会に関する専門知識 ○:メディア・コミュニケーションに関する専門知識 ○:文学・文化・歴史に関する専門知識 ○:言語に関する専門知識 ○:系統的知識と表現力 【19カリ・仏】---------- ◎:幅広い教養 ○:専門知識・技能 ○:フランス語の運用能力 ○:英語の運用能力 ○:課題設定力 ◎:情報分析力 ○:発信力 ○:主体性 ◎:倫理性 【24カリ・独】---------- ○:言語スキルと異文化理解 ○:ドイツ語運用能力 ○:英語運用能力 ○:リベラルアーツコースに関する専門知識 ○:プロジェクトコースに関する専門知識 ○:専門演習 【24カリ・英】---------- ○:国際教養と社会的責任 ○:英語の運用能力 ○:グローバル社会に関する専門知識 ○:メディア・コミュニケーションに関する専門知識 ○:文学・文化・歴史に関する専門知識 ○:言語に関する専門知識 ○:系統的知識と表現力 【24カリ・仏】---------- ◎:幅広い教養 ○:専門知識・技能 ○:フランス語の運用能力 ○:英語の運用能力 ○:課題設定力 ◎:情報分析力 ○:発信力 ○:主体性 ◎:倫理性

回 ／Time	授業計画（主題の設定） ／Class schedule	授業の内容 ／Contents of class	事前・事後学修の内容 ／Before After Study
1	Introduction to Public Relations and Storytelling	Course overview; brainstorming on themes, cases, and project ideas.	Before: think of themes/phenomena to promote. After: start searching for related cases and examples
2	Workshop 1: Scenario for a PR Project	Confirm project themes/directions; set case-study strategy; assign next tasks.	Before: collect PR/communication examples. After: summarize key issues from discussion.
3	Workshop 2: Domestic Context Case Study	Share relevant cases and data; discuss implications; assign next steps.	Before: collect and organize cases, examples, data. After: summarize key issues from discussion.
4	Workshop 3: Overseas Context Cases Study	Share relevant cases and data; discuss implications; assign next steps.	Before: collect and organize cases, examples, data. After: summarize key issues from discussion.
5	Workshop 4: Preparing for Mid-Term Presentation	Refine case studies and data as needed; confirm tasks and roles for presentation.	Before: draft mid-term slides. After: finalize presentation file.
6	Presentation 1: Sharing Research and Perspectives	Present interim findings and project hypotheses; receive feedback.	Before: finalize presentation file. Afterward: submit constructive remarks and self-reflection notes
7	Workshop 5: Feedback Review and Final Planning	Feedback review; decide final direction and framework.	Before: prepare discussion points. Afterward: summarize key issues from discussion.
8	Workshop 6: Concretizing Project (draft version)	Make project proposal concrete; check feasibility and gaps.	Before: gather supporting ideas/materials (data, examples). After: summarize key issues from discuss
9	Workshop 7: Revision with New Data	Identify problems; revise concept/content as needed.	Before: prepare additional elements. Afterward: summarize key issues from discussion.
10	Workshop 8: Refinement and Finalization	Complete remaining tasks; clarify core concept and message.	Before: identify remaining issues. Afterward: summarize key issues from discussion.
11	Workshop 9: Preparing for Final Presentation	Final slide check; confirm tasks and roles for presentation.	Before: draft final slides. Afterward: finalize presentation file.
12	Presentation 2: Sharing Final project	Present final project; receive feedback.	Before: finalize presentation file. After: submit constructive remarks and self-reflection notes
13	Presentation 3: Sharing Final project	Present final project; receive feedback.	Before: finalize presentation file. After: submit constructive remarks and self-reflection notes
14	Retrospective (draft report due)	Share class participation experience and learning with others; review draft report with instructor	Before: prepare questions about report. After: submit report and retrospective learning outcome note